Montréal (Québec), September 20, 2014 — DDMG Communications, the PR firm specializing in consumer goods, takes advantage of the new season to revamp its brand image. The young firm’s new look is sure to get good reviews, with a new logo and a remodelled Web site that will feature numerous photos of the agency’s latest initiatives.
Reflecting the Magic
The creative process behind the brand’s new identity had to be in line with the two partners’ personalities. Danielle Delaney and Martine Geoffrion, along with their brilliant team of specialists, are driven, authentic professionals who share a deep desire to offer the highest standards of excellence to their clients. The new brand image had to faithfully represent the magic that is the DDMG Communications experience.
As its creator Gaétan Boulais says: “The selling points I wished to showcase with the new DDMG logo and signature are the following: first, a deep understanding of the field, the territory that needs to be reached, and its cultural implications. This promise is expressed by the white diamond between the partners’ initials. Another element of the creative is the passion that drives them, which is represented by the two other diamonds, creating a magical element, like stars shining in the public relations universe. These dynamic shapes brilliantly enhance the four letters written in a font meant to evoke the strength and assurance of their experience in the field of communications.”
The two partners agree that the shapes and colors of their new logo reflect and showcase their personalities, while remaining consistent with DDMG’s brand image. “Our new logo expresses both our team’s professionalism and approachability, says Danielle Delaney, which is what makes us stand out among our clientele.”
The new Web site allows DDMG to better illustrate the magnitude of the projects led by its team members. “We’re truly proud of the number and diversity of projects we have brought to fruition, adds Martine Geoffrion. From the most intimate event to the most comprehensive campaign, our clients know they can count on us to present their brands and their products in the best possible way.”
An Ongoing Success Story
Since its inception in January 2008, DDMG Communications has demonstrated its strength by offering its services to PR firms in Toronto and in the U.S., thereby providing them with a presence in Québec, as well as to local consumer goods companies. The agency has already achieved numerous feats, such as the opening of Québec’s first Williams-Sonoma and Crate & Barrel stores; proactive public relations for numerous Unilever products; and the launch of Unibroue’s first beer-based recipe book, to name a few.