A well-balanced fruit ale that’s perfect for the Holidays!
Chambly (Québec), November 5, 2014 — Unibroue, one of the most highly awarded breweries in North America, with world-renowned brands including La Fin du Monde, Blanche de Chambly, 17 Grande Réserve, Terrible and Maudite, is proud to introduce its latest seasonal release, Éphémère Canneberge, a unique beer enhanced with the refreshing tartness of ripe cranberries.
As its name suggests, Éphémère is an ephemeral ale that comes and goes with the seasons. It was developed as a series to feature a seasonal fruit in a refreshing, lightly spiced white ale. It first appeared in the Spring of 2001 and has since been celebrated on a variety of seasonal fruit ales featuring apple, cranberry, blackcurrant, peach, and raspberry. Ten years after its first introduction, the cranberry version is making its long-awaited return to the U.S. market in 2014. Of course, this new Éphémère will only be available for a limited time.
“I’m especially proud to say that we are one of the few breweries in the world to referment 100% of our ales directly in the keg, one keg at a time. This is also the case for our Cranberry Éphémère,” says Brewmaster Jerry Vietz. “This festive version of the Éphémère is a white ale flavored with fruit and spices, with fine bubbles and a white lacy head. It has a delicate cranberry flavor, with just the right balance of sweetness and acidity.”
“Our Cranberry Éphémère is a great addition to holiday get-togethers”, says Sylvain Bouchard, Unibroue’s Beer Sommelier, “blending in perfectly with traditional Thanksgiving flavors. Surprise your guests with this delightfully refreshing beer. Serve Cranberry Éphémère with triple-cream cheese, poultry, or chocolate desserts with berry coulis, or try our succulent Cranberry Éphémère Pork Roast.”
The new Cranberry Éphémère is now available as a limited time offer seasonal release in the United States, in 750 mL bottles and on tap in various bars and restaurants — but only while supplies last. Now is the time to bring new flavor to your Holiday celebrations.
About Unibroue
Created in 1991, Unibroue is the leading craft brewery in Québec and among the foremost craft breweries in North America. Unibroue has carved out a special niche in the beer world with top quality products. It made history by becoming the first North American beer maker to use a brewing method inspired by the two-centuries-old tradition developed by Trappist monks in Europe—particularly in Belgium. Over the years, Unibroue has remained faithful to its origins even as it has grown to become an icon of the brewing world. It brews more than 15 beer brands and has won over 240 international medals since its inception. Unibroue is headquartered in Chambly, Canada, in the only brewing facility producing all of Unibroue’s beers. For more information about Unibroue, please visit www.unibroue.com
For more information:
Martine Geoffrion | DDMG Communications | 514 894-1703 | mgeoffrion@ddmg.ca