ESKA, Québec’s natural spring water recognized for its purity and organic properties, proudly announces the launch of its new slim cans of carbonated spring water. The only carbonated natural spring water in the country is now available in 250 mL cans, in two flavours, to suit the tastes and lifestyle of Québec’s consumers. These same consumers were actually the drivers behind this new offering. “Québecers love their water. They are used to high quality water and take pride in this national treasure” says Emilie Dyan, Marketing Manager at ESKA. “There has been growing demand for carbonated water, as well as for single serving sizes that can be enjoyed anytime, anywhere, in keeping with today’s hectic pace.”
ESKA is joined by NHL goalie and Olympic gold medalist Carey Price, who acts as their new brand ambassador for this product launch. Partnering with ESKA feels right to Carey Price. “ESKA is my go-to choice for water”, says Price. “It’s natural, 100% pure, and it’s sourced and bottled in Québec, which is important to me.” Of course, ESKA’s great taste is also a key factor in the hockey star’s choice of thirst-quenching drink.
During a contest held from March 28 to April 10, Québecers were asked to guess #QueBoitCarey. Three videos showed Québec’s favourite hockey star providing hints on his go-to drink. In addition, a teaser campaign on social medias and billboards around Montréal was held during the contest period. The final reveal of the new slim cans of carbonated natural spring water occurred yesterday, with ESKA’s appearance on the La Voix TV show and the dissemination on social media of a 30-second video revealing what Carey is drinking.
The new product’s design was developed and created by ESKA’s in-house team. The silver aluminum slim cans still feature the soft blue tint of glaciers and the ESKA logo, in addition to the brand’s well-known symbols consisting of a snowflake, the esker rock and a drop of spring water. Whimsical bubbles showing the colour associated with the flavour dot the front of the can.
Regular or naturally flavoured with lemon and lime, the new ESKA 250 mL slim cans still contain the pristine water from one of the world’s most precious natural sources.