Mott’s Fruitsations announced in late January, the beginning of a partnership with the Breakfast Club: for each container of compote bought by consumers by the end of the month in March, Mott’s Fruitsations will donate a compote to the Breakfast Club for up to half a million applesauce. One in five Canadian children – close to one million children – are at risk of going to school on an empty stomach. The campaign “Buy a cup, Give a cup” was created to help all children reach their full potential.
Featured host and author Alexandra Diaz joined Mott’s Fruitsations to celebrate the launch of this new partnership and help raise awareness on the issue.